What’s Trust Got to Do With It?

Transforming Leadership, Culture, and the Job Search

Whether you're a leader striving to elevate your team, an organization looking to build a high-performing culture, or a job seeker searching for your next great opportunity, TRUST is your greatest asset. So essential is this idea that Ken developed the TRUST Success Model, a transformative framework that redefines how we lead, connect, and grow.

TRUST stands for:

  • Transparency

  • Results

  • Understanding

  • Simplicity

  • Teams

With clarity and compassion, Ken breaks down each element of the model and offers real-world strategies that work, regardless of where you are in your journey. Organized into three core sections - Leaders, Organizational Culture, and Job Seekers - this book is your go-to guide for actionable insights and inspiring change.

This book will show you how to take charge of your future, lead with purpose, and build the kind of professional life that aligns with your values.

About Ken Sher

Ken Sher is an Executive Coach and Career Coach who brings over 30 years of experience working with leaders at all stages of their career and companies of all sizes. Ken’s coaching style is based on his 25-years at Johnson & Johnson in various leadership roles in sales, marketing, sales training, and leadership development. He has developed the TRUST Success Model® which, when applied to professional relationships, networking, and job searches, leads to transformational results.

While at J & J, Ken received numerous achievement and recognition awards. Ken also was the Director of Oncology Training & Development for Bristol-Myers Squibb and he served as Vice President of Coaching Services for the Velocity Advisory Group.

Ken’s passion is helping individuals and teams better themselves both professionally and personally. He is an in-demand Executive Coach and Keynote Speaker whose motivational and interactive approach helps leaders develop practical approaches to build cohesive and effective teams. Ken’s helps his clients succeed through the trust that he develops with them, which is based on non-judgmental, strictly confidential relationship-building that leads to breakthrough understanding of the issues and a personalized, practical action plan for improvement.

Ken holds a BA in English Literature and Business Communication from the State University of New York at Oneonta. He is a former member of the Association for Talent Development (ATD), Life Sciences Trainers & Educators Network (LTEN), and the Five O’clock Club. Ken enjoys giving back to the community and serves as a mentor for two first-generation college students through the Philadelphia Futures non-profit which provides great educational opportunities for underserved youth.

Reviews

  • “The Trust Success Model is a compelling and practical guide for anyone looking to build stronger relationships, more cohesive teams, and purpose-driven organizations. Ken pulled me in with his first powerful, emotional and foundational story supported by the J&J credo. I liked the breakdown of individual, leader and organizational lessons for each of the valuable TRUST principles. Whether you're leading a team, navigating change, or seeking to improve culture and collaboration, this book offers valuable leadership insights. Despite what is changing and uncertain around us, TRUST is the foundation of sustainable success that never changes.”

    Penny Zenker - The Focusologist, The Reset, Mindset Keynote Speaker, TedX speaker, 2x BestSelling Author

  • “Wisdom, experience, and self-deprecating humor provide great value in this exceptional book. It's an interesting read. It's an informative read. I learned from it! Learn to TRUST your instincts, learn to TRUST your colleagues and the organization you work with. Job seekers, employees, leaders, and all organizations (for profit and not-for-profit) will benefit from Mr. Sher's wit and wisdom. I highly recommend this exceptional book. It is a MUST read!”

    Brian Finn - Past CEO, Co-President Credit Suisse First Boston

  • What’s TRUST Got to Do with It" is more than just a career book—it’s a guide for navigating the hard stuff with wisdom, humor, and heart. Ed’s TRUST model—Transparency, Results, Understanding, Simplicity, and Teams—is a versatile framework that applies beautifully to job seekers, leaders, and organizations alike. What I appreciated most were the real stories that brought the model to life. Ed doesn’t just talk theory; he invites you into the lived experience of growth, loss, resilience, and ultimately, transformation. Whether you're charting your next career move or trying to build a stronger culture, this book will give you tools and the mindset shift to use them well. Highly recommended.

    Theresa Hummel-Krallinger - Emmy Award Winner, Speaker & Coach

  • Ken Sher has parlayed years of coaching job seekers and leaders into an incredibly personal and empowering read that offers valuable insights and actionable advice for job seekers and leaders. From the very first page, he relates his personal job seeking journey, that will resonate with anyone who finds themselves in this situation. His TRUST model is a standout element, especially the emphasis on trusting yourself, a crucial point that many of us overlook, and is beautifully explored here. This book is chock full of practical job seeking advice including how to revise one’s resume for the 21st century, and how to use LinkedIn effectively. This book is both motivating and practical, offering readers the tools and mindset to succeed in their personal and professional lives. Highly recommend.

    Neil Conroy - Fortune 50 Team Leader

  • Trust me! Whether you run a company, work in a company or are looking for a job, you must read this book. Once you start it, you will not put it down as it is written with a refreshingly relatable style that gives concrete examples of what you need to know and do to be successful. The TRUST Success Model works in business and in everyday life. By the time you finish this book, you will be equipped with the tools you need to thrive.

    Robert Kramer - Former Strategic Advisor to The Rocket Companies